Sira Veciana-Muiño is the founder of the South Florida Women In-House Counsel Group (SFWIHCG) and currently serves as Vice President of Business and Legal Affairs at Great American Media. A versatile global business executive, Sira brings a wealth of expertise in legal, technology, and strategic business leadership across a range of industries. Throughout her legal career, Sira has maintained a diverse and broad corporate background and developed a deep expertise in leading and scaling corporate legal functions supporting regulatory compliance, employment and labor, and government affairs.
Sira has been continuously recognized for being an innovative, collaborative and strategic business partner with a team-oriented approach that builds trusted relationships both inside and outside her organizations.
Her past roles include VP of Business and Legal Affairs at Sony Pictures Entertainment, Director of Business and Legal Affairs at Lynk Properties, Counsel at ViacomCBS, and Associate Attorney at White & Case, where she began her career specializing in M&A and capital markets.
In 2020, Sira received the prestigious Daily Business Review Award for Promoting Diversity and Inclusion in In-house Legal Departments, honoring her work in founding and leading the SFWIHCG.
Outside of her professional life, Sira is an avid cyclist, tech aficionado, and enthusiastic advocate for AI and blockchain technologies. She enjoys cycling along the Miami Beach boardwalk with her children, taking walks with her husband, and cheering on her son at his soccer games.